A Magazine Reader 04 is the result of a workshop by Chet Bugter, Hanka van der Voet and Femke de Vries in which the students of the MA Fashion Strategy generation 29 explored the role and representation of the body in the fashion magazine. We chose the ELLE UK November 2019 issue as our material. As one of the most renowned high-end fashion magazines, ELLE plays an important role in the representation of bodies and, specifically, ideas about body standards.
A Magazine Reader is an ongoing research trajectory and series of zines initiated by Femke de Vries and Hanka van der Voet. It revolves around the analysis of a mainstream and high-end fashion magazine and its translation into an alternative new zine to provide insight into the cultural power and forms of value production that is at the core of fashion media. In it, the reader becomes an active actor in the construct of fashion. Re-reading the magazine by dissecting it, analysing the words, images, materiality, the items shown on the pages and the strategies of the specific magazine changes the way we read fashion.
Book Exhibition in San Sarriffe -Amsterdam
Type: softcover\ Dimensions: 210 mm x 155 mm portrait\ Pages: 114\ Art Direction: Femke de Vries and Hanka van der Voet\ Authors: Charlotte Verdegaal, Eliza Lachkova, Julia Berg, Lindy Boerman, Lu Lin, Sophia Buter, Tanya Lauwanichpat, Chet Bugter, Femke de Vries, Hanka van der Voet\ Graphic design: Zuzana Kostelanská\ Release date: August 2020\ Binding: elastic band\ Edition: 250\ Color: pink and black – offset print\ Printer: Drukkerij Raddraaier\ Language: English\ Text editing: Chet Bugter, Femke de Vries and Hanka van der Voet\ Production: Warehouse\ Made possible by ArtEZ Fashion Masters, Fashion Strategy
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Video ï¼ How to read A Magazine Reader 04 / Trailer
This is an ironic manual made for guiding the readers to read A Magazine Reader 04. The topic of A Magazine Reader 04 is ‘body’, so I invited 10 participants who contribute their own way of reading A Magazine Reader in abnormal ways by interacting their body with the magazine. Following the value of A Magazine Reader—re-reading the conventional fashion magazine from different angles and perspectives collectively, I use the participatory approach in the filming process which gives the participants autonomy to plan and create their footages.